From vast wasteland to toxic waste dump
0 comment Thursday, May 15, 2014 |
What a long way we've come since 1961, when Kennedy appointee Newton Minow of the FCC proclaimed television to be a 'vast wasteland.' The television of 1961 was certainly full of vacuous programming and commercials, but compared to today's TV, it was high art. And bad as it may have been in parts, it was at least mostly entertainment without an 'agenda' or without heavy-handed messages bludgeoning viewers over the head, and without the steady propaganda that is the whole purpose, seemingly, of much of what is on TV in 2008.
You can't watch TV without being aware of the propaganda and the conditioning. The commercials seem as much or more concerned with selling a politically correct message than with selling a product or a service.
Today as I was watching the National Geographic channel I saw this VISA spot, which I've learned is narrated by Morgan Freeman (who else?). It's ostensibly about the upcoming Olympics, but if you haven't seen it, click on the link and watch it. It's short, but they do manage to pack a lot of propaganda into a short spot. If you want to be really discouraged, read the mindless comments following the spot.
In a ubiquitous Vonage commercial, it isn't the globalist agenda so much as the feminist, anti-White male agenda. Vonage seems to heavily favor ridiculing and belittling White males while exalting snarky, superior females. I am sure you've all seen this particular one, which is inescapable on TV these days.
The smug, sarcastic female seems to be a stock character in commercials these days, alongside the inept, awkward, clueless White male.
But the global agenda and the 'we are all the same' message seem to be promoted more heavily than ever in recent months. I've mentioned the History International Channel before, with its obnoxious 'Globalize Yourself' slogan.
For History International, the image makers at ZONA Design, Inc. created and produced a :30 image spot that encourages each viewer to "Globalize Yourself"; To explore the lives, the cultures, the various histories that shape the world we share; To try and better understand the world's peoples as what happens elsewhere on our planet profoundly impacts our daily lives here at home.
[...] To artfully make the network?s point, the ZONA creatives transitioned a series of images from diverse cultures - Russian, Tibetan, Peruvian, Aboriginal - and faces of African, Asian, Muslim and Hispanic men and women, one to the other, in the process weaving a global tapestry. Each day the world seems to be getting smaller so we created a travelogue that we hoped would help viewers make the connection that, as the History International tagline states, what happens over there indeed matters over here,? explained ZONA Creative Director/Designer Zoa Martinez.''
Celebrate diversity. Or else.
And then the BBC has its 'One World' mantra going. A few years ago, the BBC even ran a poll to find out who most people preferred as leader of a one-world government, which they clearly think is the future.
Now the "Beeb," as it is known, recently announced the results of a poll to find out who its audience would choose to head a worldwide one-size-fits-all government. And the winner was: Ex-South African President Nelson Mandela. According to the BBC, about 15,000 people voted worldwide and the contest was an interactive Power Play game modeled on Fantasy Football; participants were instructed to choose a team of eleven to run the world, from a list of about 100 people offered, coming mainly from the left-liberal end of the political spectrum. About half of the participants were apparently American, and for this reason if no other, the runner-up was William Jefferson Clinton. ''
I guess we all know who would be chosen today to head up this 'one-world' regime. And the media can take most of the 'credit' or more accurately the blame for that.
I suppose these propaganda efforts, obvious and overbearing as they are, must be somewhat effective, judging by the way the young are flocking to Obama and cheering 'Go World.'
But to return for a moment to Newton Minow's 1961 speech to the National Association of Broadcasters, if we read what he says, we can see the direction in which the elites were taking us even then.
Your industry possesses the most powerful voice in America. It has an inescapable duty to make that voice ring with intelligence and with leadership. In a few years, this exciting industry has grown from a novelty to an instrument of overwhelming impact on the American people. It should be making ready for the kind of leadership that newspapers and magazines assumed years ago, to make our people aware of their world.
Ours has been called the jet age, the atomic age, the space age. It is also, I submit, the television age. And just as history will decide whether the leaders of today's world employed the atom to destroy the world or rebuild it for mankind's benefit, so will history decide whether today's broadcasters employed their powerful voice to enrich the people or to debase them.''
He concludes:
I urge you, I urge you to put the people's airwaves to the service of the people and the cause of freedom. You must help prepare a generation for great decisions. You must help a great nation fulfill its future.
Do this! I pledge you our help.
Thank you.'
The cause of freedom. It all sounds good. But between the lines, it seems he is talking about the global community, in today's terms, and about the media exercising 'leadership'. The media, though some of them purport to provide strictly entertainment, are now involved in what they think of as 'moral leadership' but which is really social engineering and propaganda. And they believe it is for our good, that they have to enlighten us because we are ignorant and narrow.
It's easy to recommend going TV-free, but the fact is, we still live in a world in which most people spend hours of their lives each day in front of the TV, uncritically absorbing what they see and hear on it. That, in large part, explains the phenomenal rise of Barack Obama, and it explains the political correctness which has infected our society, particularly among the younger and more impressionable.
By all means, keep your children from TV if you can, but it's getting harder and harder to separate oneself from the all-pervasive messages being spewed from television.

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