Wal-Mart shows us the future
0 comment Thursday, October 30, 2014 |
In yesterday's mail, among the advertising flyers, there was one of those Wal-Mart ads, which many of you probably received. On the front was a picture of four children in Hallowe'en costumes, and I couldn't help noticing the 'multicultural' makeup of the group of children. One of them was black, or mixed-black, one obviously Mexican, one of indeterminate (possibly Asian) race, and off to the left was one lone white child, a blonde girl.
In the early days of civil rights agitation, angry protesters picketed TV stations to demand the hiring of black reporters or anchors. In one rather absurd incident, back in 1970, a group picketed a major retailer because their mannequins were too white, and the protesters demanded the placement of black mannequins with Afro hairstyles -- 'white' hair would not be acceptable. The rationale behind the demands was always that any group of people -- or mannequins, apparently -- had to reflect the actual percentages of each race in society. However as we've seen, those quotas apparently have shifted to making whitey a minority in the media and in advertising. A cursory look at the demographics of actors in advertising and the numbers of minorities in the news media would lead us to conclude that minorities must now in fact be a majority, or close to it.
When I showed the Wally World advertising to a friend who was here at the time, and asked 'do you think they are sending a message?' she understood what I meant, and agreed. She then proceeded to tell me that in our local Christian school, the children in the younger grades are being taught Spanish. It's not as if it's an elective course in the upper grades as before, but Spanish is taught to all students in the lower grades. Mind you, this is in a town which has a rather low percentage of Hispanics, if you believe the official census figures from a few years ago. We've seen major demographic changes within a few short years in many areas, though my area is still fairly homogenous.
I can believe that a public school, which is bound to obey the dictates of multiculturalism, would do such a thing, but a private, Christian-run school? I'm afraid my once-conservative, Calvinistic neighbors have bought into the modern, liberalizing 'emergent church' phenomenon, and are now adopting many of the ideas that used to belong only to those watered-down liberal denominations.
But as to the demographic trends in my town, and county, officially Hispanics make up only 5 percent of our town -- up from 1-2 percent in the previous count. But there are signs: in the supermarket where I shop, sometimes local schoolchildren are taken on field trips there to see how the supermarket operates, and how people work. Recently one second-grade class had left a handmade thank-you message to the manager, thanking him for letting them visit. The children signed their names. Among the usual Kaydens and Jaidyns and Taylors and Tanners and Mykaylas, there were several Hispanic names such as Guadalupe, Cruz, Marisol, Javier. A quick calculation of the number of Hispanic names makes it look as though the class was about one-fourth Hispanic. I fully expect the ratio to grow. In ten years' time, what will it be?
The little girl in the Wal-Mart ad will be representative of white American kids in another ten years, probably, outnumbered 3 to 1. In some areas, such as in border states, this is already the case.
There are relatively few Hispanics in my town -- as yet -- but those who are here seem to be having a bigger share of the children. And my town is one with a higher-than-average family size, being mostly populated by Christians who still believe in large families. Still, the numbers are not in our favor.
We have see the handwriting on the wall, and though it's in Spanish, we can read the message.

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